Dealer Dashboard - AutoScout24
AutoScout24.ch is the most popular classified online platform to sell and buy in Switzerland. Major part of the seller market are dealers with special needs and big vehicle pool. Being a 26 years old platform, it has created overtime a lot of legacy and spread experience through multiple sub-products. In order to minimise the amount of products and provide a better experience the new dealer area was created.
Together with the product team and very close to the PM we analysed the range of products, the basic needs and planned thoroughly the implementation and releases steps. One of the biggest challenge was the change aversion that needed proper introduction step by step until full replacement. We have leveraged the data into providing most important information at a glance and most important actions always available.
Being the only product designer it has been a pleasure to bring this product from needs and ideas into developed design, validating it through multiple testings with dealers, expanding and doing continuous improvements and working together with an amazing team and multiple stakeholders.
The Dashboard home page allows the dealer to have at a glance the most important information on the dealership status.
It consists of the following components:
- It starts with the overall KPIs in a specific period of time. This allows to see the growth or decrease of leads or views.
- A performance chart helps to compare generated views or search appearances with the average dealership on AutoScout24.
- We analyze each listing through 3 Quality scores and provide insights on how complete or detailed a listing is, how is the price comparing to our estimated market price and how well it performs (popularity) on AutoScout24 platform.
- An overview of the available products and consumables status helps dealers know when they run out or what they are missing out on.
- And having an eye on the rating results on the first page will keep the dealers thinking towards customer satisfaction inevitably.
This page is the main working horse for any dealer. It provides a detailed overview for all vehicles, powered by detailed filters, search and sorting options.
By opening details page of a listing, the dealer can see exactly where the problems are and what to do in order to improve the chance of selling faster at a better price.
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